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Christine Purcell - UX DesignerA creative and user focused problem solver with over 12+ years experience as a creative ux design lead.
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Renowned for creating imaginative interfaces that focus on the perfect intersection between form and function.
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0years in web
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When you need to Rethink your UX
UX Design, IA, Mobile applications and much more...
My skillset entails: Interactive design using the best practices, responsive web design, evaluating usability / site navigation, information architecture, personas, GUI’s, design of custom built websites, cms / e-commerce, wireframing, prototyping, animations, story boarding, e-zines, user testing.
Ux Design
Passion for SIMPLE elegant, engaging designs & user experiences.
UI Design
My aim is to create GUI's that are engaging for users.
Mobile Platforms
Creating fully responsive, engaging apps that are user friendly across multiple devices.
Branding Development
Want a new look and feel ? Advise on best practice brand awareness, creating guidelines for all to adhere to.
12+ years experience Available for Freelance, Contract, Full-Time.
I aim to create engaging designs with a strong focus on microinteraction and simplifying the user experience.
Please allow I’m under master agreements with a lot of my projects, so WIP drafts with holding text have been used within my portfolio, please contact me personally to discuss / view more detailed design work & rational / user-research / storyboarding.-
13 January, 2014• Less complicated.• Less Cluttered.• Clean, Inspiring, Interactive & fun.• Tap and Touch friendly designs.• Responsive layouts / Experiment with new web trends.• Creative, modern site that can evolve with ease and be localized.• Cater for high density pixel displays by creating a custom made icon font.• Let the user know where they are at all times.• All features easy to discover.• A simple single page sliding app, so the user never get lost and can refer back at all time to the focus person
Ancestry – Relation to Me Viewer
13 January, 2014Share:Ancestry – Relation to Me Viewer
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Ancestry (R&D) Advanced Searching & Results
13 January, 2014Share:Ancestry (R&D) Advanced Searching & Results
- Exploring Semantic search.
- Exploring Algorithm search results
- Single page navigation.
- Responsive site.
- Advanced people and facts search.
Requirements
- New slide down advanced search
- Sliding filters
- Archive of past searches
Ancestry single page app site >
02 January, 2014Share:Ancestry single page app site >
New Look and feel R&D site created for Ancestry to target a younger and new european market. A Fully Functioning Beta site was developed with the aim to encourage users to see ancestry as…• Less complicated.• Less Cluttered.• Clean, Inspiring, Interactive & fun.• Tap and Touch friendly designs.• Responsive layouts / Experiment with new web trends.• Creative, modern site that can evolve with ease and be localized.• Cater for high density pixel displays by creating a custom made icon font.• Let the user know where they are at all times.• All features easy to discover. -
Tour Greens
10 December, 2013Share:Tour Greens
Ancestry Dashboard
08 October, 2013Share:Ancestry Dashboard
Ancestry Logged in homepage Creation of a new LIHP that is aimed primary at iPad / mobile devices.- Created a new look and feel
- Aim was to have a LIHP that was more helpful for the users
- Creation of a custom web icon font within icomoon
- A new drag a drop feature created, so user can customise the page to suit their needs
- A new show a hide option created
- Onsite User testing
- Omniture research
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Citi Bank
07 October, 2013Share:Citi Bank
Citi bank. An e-learning course for Citi Bank, that was translated into 60+ languages.Requirements
- A new look and feel
- User friendly
- Fun
- Informative
- Easy to understand & follow
Sports for Business
07 October, 2013Share:Sports for Business
New website -
Situations Vacant
07 October, 2013Share:Situations Vacant
An Irish Film about self esteem, how to have it, how to lose it and how to get it back again.Citi
07 October, 2013Share:Citi
An e-learning course for Citi Bank, that was translated into 60+ languages.Requirements
- A new look and feel
- User friendly
- Fun
- Informative
- Easy to understand & follow
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Micky Spillanes
07 October, 2013Share:Micky Spillanes
New websiteKilmore Quay
07 October, 2013Share:Kilmore Quay
Stage 1. New website designed to promote their launch into the UK market, targeting the Retail & Food services market. www.kilmorequayseafood.co.uk Stage 2 Development and launch of their e-commerce site (coming soon) research and testing carried out to develop a simple yet visual focused purchasing site targeting retail purchasers. -
Park Academy
07 October, 2013Share:Park Academy
Irish Life
07 October, 2013Share:Irish Life
Printed Brochure for Irish LifeRequirements
- Clean, simple, friendly look and feel
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Links NY Logo
07 October, 2013Share:Links NY Logo
New Logo - Rebranding created for this new start-up company New York based reality estate companyRequirements
- A new logo that that will work across all types on media
- A logo that will work on big billboards.
- A logo that is easy to read at a distance.
- Creation of brand guidelines.
Cathx Ocean
07 October, 2013Share:Cathx Ocean
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Harte Cast
07 October, 2013Share:Harte Cast
Flycatcher
07 October, 2013Share:Flycatcher
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Ancestry – Roll down forms
17 January, 2013Share:Ancestry – Roll down forms
New simplified roll down forms, that descend from the relevant Chrome tier using a simple slider animation transition. Related fields grouped e.g. Birth(date, place), Death (date, place), when you input text into the text field it replaces the placeholder text, although the user can still clearly differentiate the input fields they are typing in, as a slide up Label guide will appear above the fields as a tooltips. Results of research / new UX designs :- Simplified forms
- Touch and tap designs so very mobile friendly
- Forms are perceived as less intimidating by the user
- Quick scanning is aided by the grouping of fields
Ancestry – sliding single page app
13 January, 2013Share:Ancestry – sliding single page app
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Ancestry R&D – My Tree View with quick tree search
13 January, 2013Share:Ancestry R&D – My Tree View with quick tree search
New Tree View with simple search within my tree optionsSuggestions
- New coloured coded nodes allow for quick differentiating of gender at quick glance
- New tree hourglass algorithm created so users could view family members and go back and forward through various generations with ease
- Quick access to home person
- Active state to show the focus person they are working on
- Change the focus person so you can concentrate on their pedigree and marriage records and children numbers
- Drop down simple tree search with multiple selection options
Citi Bank
07 September, 2012Share:Citi Bank
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Ancestry LIHP Dashboard
13 January, 2012Share:Ancestry LIHP Dashboard
Ancestry.ie Logged in homepage Creation of a new LIHP that is aimed primary at iPad / mobile devices.- Created a new look and feel
- Aim was to have a LIHP that was more helpful for the users
- Creation of a custom web icon font within icomoon
- A new drag a drop feature created, so user can customise the page to suit their needs
- A new show a hide option created
- Onsite User testing
- Omniture research
Dromone
03 January, 2009


About Me
Appetite for continuous self-driven learning about web technologies and design trends, with a passion for simple, elegant, engaging designs & user experiences. Strong skills in learning and understanding complex business technologies.
My Skills
Creative UI
UX/IA
Mobile Apps
Research/Personas/Prototyping
Continuous Self Learning
Experience working within a AGILE development team.
Blog Posts
What is creativity?
For me creativity involves two processes: thinking, then producing something that becomes a reality. If you have an idea but don’t act on it, I would call this imagination not creativity. The act of turning new and imaginative ideas into reality is what I call creativity!!!
My first online portfolio
My first online portfolio was created way back in the days when tables and flash was all the rage & when I could code all the html pages myself, no such thing as a front end dev, or a separate UX / UI person, no information architect , or a product owner, basically a web […]
User testing & Agile
Early testing Identify missed issues or awkward product flows, so when should we test? The simple answer is – early and often. Usability testing has never been easier, so embrace it and go start some user testing. I especially love www.usertesting.com an online usability testing site which is a fast and a great way to find […]
Quick prototyping – My favourites
Of late I have been researching and testing out various quick prototypes apps & here is my pick of the best so far: Flinto – this is super little website for mobile testing, loving it!!! I have already signed up as a paid user Solidifyapp – So far so good, I”m still on 30 day […]
What is UX aka User Experience
WIKI EXTRACT: User Experience is any aspect of a person’s interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual.[1] In most cases, User Experience Design (UXD or UED) fully encompasses traditional Human-Computer Interaction (HCI) design, and extends it by addressing all aspects of a product or service […]
3 Ways to Personalize the User Experience on Your Ecommerce Site
According to a recent survey, 74% of consumers get frustrated when the websites they visit feature content, offers, and ads that don’t match their interests. To be successful long-term, ecommerce marketers need to invest in creating experiences that customize themselves to consumers and grow in value over time. Asking consumers for information to make personalization possible […]